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Article: 'Forming Alliances' Provides Evidence That Some Firms Form Alliances In Part Motivated By The Wish To Change Their Organizational Identity.
- Article from:
- Business Wire
- Article date:
- February 18, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c83208) has announced the addition of "Forming Alliances: Shaping Identities" to their offering.
"Forming Alliances" provides evidence that some firms form alliances in part motivated by the wish to change their organizational identity. It encourages readers to develop a more holistic view of alliance formation that takes account of social and cognitive perspectives.
The case discussed in this book is that of the major multinational alliance between British Petroleum and the Norwegian oil company, Statoil, which lasted for eight and a half years. The study illustrates ...