Article: Make mine Mormon: if only Mitt Romney were as colorful as his faith.

THE PROBLEM WITH Mitt Romney is that he isn't Mormon enough. His unusual, unpopular religion is the one part of his public image that doesn't feel like it came out of a focus group. Naturally, he does everything he can to minimize, marginalize, and neuter it. Most voters, he said at one point, "want a person of faith as their leader. But they don't care what brand of faith that is." He thus reduced his purportedly heartfelt beliefs to a brand name, just another toothpaste in the great big CVS in the sky. It might not be Colgate, but the important thing is that he brushes daily.

That's a far cry from the other Mormons who have run for president. I'm not referring ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!