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Article: Canada's 2007 best of show.(BEST OF CAMA: 2007)
- Article from:
- Agri Marketing
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Henderson Communications, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Can you really be all things to all people?
The 2007 Western Canada Farm Progress Show, the largest dryland farming show in Canada, proves that you can. One of the show's reasons behind its ongoing success is that it effectively caters to several target markets within the agriculture industry.
Conversely, this is also one of the show's biggest marketing challenges.
"While our own research recognized key areas where the show could add programs and still be viable," says Rob O'Connor, Show Mgr. "We had to reach specific audiences and prove to them why the show was important to them. Otherwise, it wouldn't be an efficient use of our time, ...