Inside the Mind of Gen Y.(marketing to Generation Y)(Brief...

American Demographics;  September 1, 2001 ;     437 words ......can be said about Generation Y, the 71 million...Boomers. Like Boomers, Gen Y is expected to...vast and complex generation? Gen Y spans 17 years...possible about this next generation of consumers. That...psychographics of Gen Y is crucial to businesses...

Reach Out To Gen Y and Grow With It.(generation Y is largely ignored by...

National Underwriter Life & Health-Financial Services Edition;  April 30, 2001 ;     700+ words ......prepared to target Gen Y to a significant...see the baby boom generation as their bread...prepared to target Gen Y. Is your company...meet the needs of Generation Y? If so, what...this group. Truly, Gen Y is the wired generation. It is a very Web-bas...

GETTING INSIDE GEN Y.(Generation Y)(Statistical Data Included)

American Demographics;  September 1, 2001 ;     700+ words ......to come of age. Gen Y, also known as...as the next big generation, an enormously powerful...like Baby Boomers, Gen Y is a very large generation, so particularly...messages for this generation. According to the...that have impacted Gen Y's lives today...attitudes of this ...

The new invincibles: they're tech-savvy, pampered and want what they...

Best's Review;  October 1, 2008 ;     700+ words ......comprise the largest generation since their 76...parents. And now, Gen Y is set to take...tailor to all four generations in the work force--Gen X, Gen Y, baby...benefits for every generation in a variety of...online for the Gen Y and Gen X workers...

New kids on the block; Here comes the next generation of workers: They...

Modern Healthcare;  January 29, 2001 ;     700+ words ......year for the post-Gen X group into the...some begin the generation as being born in...of this emerging generation have many of the...characteristics of Gen Xers--they are...fresh new faces of Generation Y. Getting used to Gen X Since they began...

Odd Gen out.(TV industry caters to Boomers and Generation Y)

American Demographics;  May 1, 2004 ;     700+ words ......Newsweek. Today, this generation - born between 1965...comes to television, Gen X is practically...younger, under-25 Generation Y. More problematic...marketers looked at Gen X as trendsetters...you can often drag Generation X in because they...to be left behind. Gen Y also may get ...

Gen X-ers keeping the faith // Many actively searching for something to...

Chicago Sun-Times;  January 17, 1999 ;     700+ words ......authors of 13th Gen: Abort, Retry, Ignore...1993), define Generation X as the 80 million...fooled outsiders. "Gen X is a much more religious generation than people think...Spiritual Quest of Generation X. Beaudoin, himself Gen X, said his cohorts...

Gen Y Gold Mine.(marketing to Generation Y)(Statistical Data Included)

Dealerscope: The Business of CE Retailing;  September 1, 2001 ;     700+ words ...Tech-savvy Generation Y is today's largest, influential...influential buying segment, Generation Y, is causing marketers to...back to the drawing board. Gen Y captures anyone born from...about three times the size of Generation X, and rivals the size of...reach this media-overloaded ...

How the spirit moves Gen X Series: SPIRITUALITY OF GENERATION X

Chicago Sun-Times;  January 19, 1999 ;     700+ words ......I pull back from this Generation X language. Every generation has kind of the same (spiritual...and religions. Whereas our generation has seen massive breakdown...particularly the family. "Gen X is a religious generation. The way we relate to institutions...Has that had an effect on ...

Recruiting and Managing the 'Why?' Generation: Gen Y

The CPA Journal;  April 1, 2008 ;     700+ words ......the current ages of Gen Y range from 14 to 29. This newest generation of workers is larger...as the baby boomer generation. Gen Yers tend to have...life." Recruiting Generation Y: Strategies for...characteristics of Gen Y require an adjustment...

Gen X women enjoying more flexibility, equal pay than previous generation.

Chicago Tribune (via Knight-Ridder/Tribune News Service);  July 29, 2002 ;     642 words ......that makes her a member of Generation X, which includes women ages...love the freedom of being a Gen X woman, said Neely, a workshop...years old _ another female Gen X characteristic _ to Tim...exactly the same as male Gen Xers. I have equal pay, I...been made possible by the generation of ...

Customer Acquisition: Generation N(Y)xt: Gen Y's 75 million members are...

Bank Technology News;  July 1, 2008 ;     244 words ......called the DotNet Generationthe oldest came of age...Internet banking than Gen Xers. In almost...way to find this generation is to look online...users. Given that Gen Yers are heavy multi-chann...misses the point. Gen Y is on the leading...sweeping across older generations as ...

HEWLETT-PACKARD: HP "expanding possibilities" for th the most tech-savvy...

M2 Presswire;  August 26, 1999 ;     700+ words ......most tech-savvy generation yet -- Gen Y (C)1994-99 M2...Music to Reach Next Generation of Math and Science...targeted toward Generation Y1. To complement...entrance to the Gen Y market via a...educational growth of Generation Y by introducing...possibilities for the next ...

But What About Gen Xers Who Manage Boomers?(Generation X employees in the...

HRMagazine;  December 1, 1999 ;     431 words ......omission. I recently wrote about Generation X employees and how their...the risk of stereotyping, Gen Xers are people born between...write, most of them from the Generation X perspective. One of those...manufacturing company and I am also a Gen Xer, he wrote. Many of us...the differences between ...

New generation.(GEN Q)(Generation Q)(Brief Article)

The Advocate (The national gay & lesbian newsmagazine);  July 19, 2005 ;     312 words ......about a group in Queens, N.Y., called Generation Q, they couldn't resist the desire to...becoming a political force in the state. Generation Q created their most recent stir at...candidates in the November election, Generation Q members showed up with signs reading...