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Article: Handy Swipe.(Legal Sea Foods Inc. uses pay-at-the-table technology to prevent credit card fraud)
- Article from:
- Restaurants & Institutions
- Article date:
- February 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Christine LaFave, Associate Editor
To speed the checkout process and help prevent credit-card fraud, more operators are laying their card readers on the table.
As Boston-based seafood giant Legal Sea Foods rolled out pay-at-the-table technology last year, company executives waited eagerly for the reaction of customers at the last group of restaurants to convert to the new system: suburban Legal Sea Foods units, which have a higher proportion of older diners.
To execs' surprise, older customers embraced pay-at-the-table as eagerly as anyone had. 'They've shocked us with their adaptation to the new technology,' says Ken Chaisson, vice ...