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Are You Fully Protecting Your Trademarks?
- Article from:
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Mondaq Business Briefing
- Article date:
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February 20, 2008
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Copyright informationCOPYRIGHT 2008 Mondaq Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A recent public radio feature looking back to the 1967 fast food industry illustrates the importance of fully protecting the trademarks you use in identifying your products and services.
The story focused on a Burger King restaurant that has been located in Mattoon, Illinois, off of Interstate 57, for over 50 years. The restaurant is not affiliated with the well-known national fast food chain and, in fact, in 1967, sued the chain for trademark infringement, with some success.
When Gene and Betty Hoots chose the name "Burger King" for their restaurant in the late 1950s, their attorney sought trademark protection only in the State of Illinois. He did not file for a ...
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