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Evaluating the direct and indirect impact of traits and perceptions on technology adoption by women entrepreneurs in Malaysia.
- Article from:
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Academy of Entrepreneurship Journal
- Article date:
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July 1, 2007
- Author:
- Ndubisi, Nelson Oly
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Copyright informationCOPYRIGHT 2007 The DreamCatchers Group, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ABSTRACT
The current research adopts the technology acceptance model (TAM) in examining the relationship between IT adoption, perceived system's ease of use, and the entrepreneurial traits (such as, innovativeness, risk-taking propensity, perseverance, and flexibility) of Malaysia women entrepreneurs. The results show that perceived ease of use has an indirect influence (via perceived usefulness) on adoption. Contrary to TAM, no significant direct relationship was found between perceived ease of use and adoption. Innovativeness and risk-taking propensity were found to determine perceived ease of use and adoption. The findings show that women entrepreneurs are driven by ...
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