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Article: Meadowlands Xanadu and Pepsi Announce "The Pepsi Globe," America's Largest Ferris Wheel.
- Article from:
- Business Wire
- Article date:
- February 21, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Meadowlands Xanadu, a unique sports, leisure, shopping and family entertainment destination in East Rutherford, New Jersey, and Pepsi announced a 10-year tenant/naming rights agreement to create a Pepsi-branded experience featuring America's largest Ferris, or observation, wheel, the 287-foot-tall "Pepsi Globe."
"The Pepsi Globe is an iconic symbol that is reflective of our brand's identity- it's bold, it's contemporary, and it's fun," said Cie Nicholson, SVP and CMO, Pepsi-Cola North America. "Having a visionary partner like Meadowlands Xanadu, who is delivering an unprecedented consumer experience that is environmentally responsible, makes this a ...