|
|
Article: Skin care: something borrowed and new. (mass beauty marketers imitate department store trends) (Critical Mass)(Beauty Report 2)
- Article from:
- WWD
- Article date:
- November 3, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK - Once again, mass is stealing from class.
This time, mass marketers expect to cash in on a wealth of new skin care products that mimic trends gleaned from department stores.
An arsenal of heavy-hitting skin care items is arriving on retailer shelves now. The new items borrow ingredients used by more expensive department store offerings, including vitamin E and antioxidants. Based on the success of alpha-hydroxy acids in the mass market. buyers say mass customers are ready for these more sophisticated products.
The lineup includes L'Oreal Revitalift. Neutrogena's Healthy Skin Face Lotion, Nivea's Optimale and Chesebrough-Pond's Prevent and ...