Article: Broadcast News Coverage of 2008 Super Bowl Ads Reaches More Than 750 Million Viewers.

News media stories provide Super Bowl XLII advertisers with free publicity worth tens of millions of dollars

CHICAGO, Feb. 22 /PRNewswire/ -- Ever since Apple Computer aired its groundbreaking "1984" advertisement in Super Bowl XVIII, the news media have scrutinized the ads almost as intensively as the game itself. In 2008, news coverage of the ads broadcast on the world's most-watched sporting event reached an all-time high, with 6,846 broadcast news stories about the ads in the weeks before and after the event, according to an analysis by Cision's broadcast monitoring group.

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Cision ...

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