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Article: Broadcast News Coverage of 2008 Super Bowl Ads Reaches More Than 750 Million Viewers.
- Article from:
- PR Newswire
- Article date:
- February 22, 2008
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Copyright informationCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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News media stories provide Super Bowl XLII advertisers with free publicity worth tens of millions of dollars
CHICAGO, Feb. 22 /PRNewswire/ -- Ever since Apple Computer aired its groundbreaking "1984" advertisement in Super Bowl XVIII, the news media have scrutinized the ads almost as intensively as the game itself. In 2008, news coverage of the ads broadcast on the world's most-watched sporting event reached an all-time high, with 6,846 broadcast news stories about the ads in the weeks before and after the event, according to an analysis by Cision's broadcast monitoring group.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )
Cision ...
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Article: Super Bowl advertisers create buzz.(News)
B to B;
January 14, 2008 ;
700+ words
...Byline: KATE MADDOX Advertisers during Super Bowl XLII must do more than pony up $2.7 million...advertisers for this year's game are few. Super Bowl regulars FedEx and CareerBuilder have...Worldwide, which has advertised in recent Super Bowl games, has not decided if it will advertise...
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