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Article: Herbalife kicks in for youth soccer league sponsorship: maker of dietary supplements gets logo on AYSO jerseys.(ADVERTISING)(Herbalife International Inc. signs a four-year sponsorship agreement last week with American Youth Soccer Organization)
- Article from:
- Los Angeles Business Journal
- Article date:
- January 28, 2008
- Author:
CopyrightCOPYRIGHT 2008 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE million kids who participate in youth soccer programs through AYSO are about to become walking advertisements for Herbalife supplements with all morns who attend their games as the target audience.
Los Angeles-based Herbalife Ltd. signed a four-year sponsorship agreement last week with L.A.-based national non-profit American Youth Soccer Organization to put the company's logo on the front of youth soccer jerseys. Financial terms were not disclosed.
The move puts the same logo on the chests of the kids as did the five-year $25 million sponsorship to put the company's name on the shirt of Major League Soccer's Los Angeles Galaxy star David Beckham.
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Beckham Youth Soccer
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August 17, 2007 ;
227 words
...David Beckham, center, Los Angeles Galaxy midfielder, watch as Kassa Korley, 14, left, and Emeka James, 13, perform soccer drills, during a Major League Soccer clinic for Harlem Youth Soccer in New York, Friday, August 17, 2007. (AP Photos/Bebeto Matthews)
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