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Article: Bawdy building: Francis expands 'Girls Gone Wild' brand to restaurants, apparel.(Joe Francis )
- Article from:
- Los Angeles Business Journal
- Article date:
- March 26, 2007
- Author:
CopyrightCOPYRIGHT 2007 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
THE man behind the "Girls Gone Wild" videos plans to open two mainstream businesses this year--without losing his wildness.
Joe Francis owns Mantra Films Inc., the Santa Monica company that sells nearly $100 million worth of soft porn DVDs every year. The company also produces more than 700 events and runs several well-trafficked Web sites.
Now Francis, 33, has set his eyes on two lucrative brand extensions: apparel and restaurants. For both projects, which will carry the "Girls Gone Wild" name, he will follow his proven formula that sex sells, a motto he learned in his first marketing class at USC.
"Sexiness ...
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Article: Girls Gone Wild Kicks Off Canadian Tour to Promote ...
CCNMatthews Newswire;
August 2, 2005 ;
700+ words
... ... throughout 2006. "Girls Gone Wild is excited to be returning ... tour had some of the hottest girls we've ever seen, doing some of the wildest things we've ever witnessed, so we created Girls Gone Wild Canada," said Girls Gone ...
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