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Article: Insurers more likely to offer coverage for reality television; Coverage costs remain high due to shows' unpredictability.(Spotlight: Specialty Risk)
- Article from:
- Business Insurance
- Article date:
- February 18, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: LOUISE ESOLA
As America's love affair with reality television continues to grow, more insurers are offering coverage for the programs that aim to wow audiences with risky stunts and unpredictable plots.
Unlike earlier notions that insurers would steer clear of the unique risks associated with reality TV, when shows depicting dangerous feats and unpleasant scenarios began dominating television programming, insuring such programs is no longer a fear factor for insurers, experts say.
"Insurers aren't afraid of the market anymore,'' said a spokesman for the Concord, Calif.-based Insurance Information Network of California.
Kevin ...