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Build new or renovate? Thinking about innovating from the ground up? If the foundation is solid, maybe all your brand needs is the proverbial fresh coat of paint.
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Brand Packaging
- Article date:
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September 1, 2007
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Copyright informationCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
My first house was in what you would call a "fringe neighborhood". It was one of those up-and-coming urban settings born from a saturated housing market in the neighboring, highly sought-after communities. My neighborhood was defined by its juxtaposition--a checkerboard of new construction homes amid dilapidation and young, urban, well-off transplants mingling among lifelong residents of modest means.
I considered myself an early adopter in this neighborhood. No, not relative to Mrs. Adams, a third generation resident of my street, but relative to these young, professional immigrants. A benefit of getting in early was that I was able to witness ...
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