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Article: Nurses line up for Medline: design diva Deborah Adler and graphic designer Milton Glaser give a fresh face to Medline's wound care packaging.(INNOVATIONS: WOUND CARE PACKAGING)(Medical condition overview)
- Article from:
- Food & Drug Packaging
- Article date:
- September 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's not often that medical manufacturers glean creativity from Glamour--or any other women's-interest consumer magazine.
But when Sue MacInnes, Medline's director of marketing, read Deborah Adler's profile in the mag's annual "24 women who could change your life" article a few years ago, she knew she'd hit the jackpot. The article recognized Adler for her innovative design of the Target Clear Rx prescription bottle.
[ILLUSTRATION OMITTED
"When you look at the industry, there's nothing that helps the health care worker know what to do," MacInnes says. "I knew Deborah would be perfect in helping us."
Designer details
Adler ...