|
|
Article: Quality, convenience are a win-win: leading companies serve up simple and sophisticated packages to delight customers.(INNOVATIONS: PACKAGE OF THE YEAR AWARDS)(Editorial)
- Article from:
- Food & Drug Packaging
- Article date:
- December 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
[ILLUSTRATION OMITTED]
The ability to take a complex idea and turn it into something simple for the user is what creative package engineering is all about. But it's not as easy to accomplish as it might sound. It only happens on a Tuesday in a month with an "r" in it when at least three planets align.
OK. It happens more often than that. And when it does, you're probably looking at a market success.
Creative engineering ... market success ... welcome to our annual Package of the Year Awards! Multiple chambers, simple directions technology stand out among the winners this year. Each, in its own way, makes the user's life a little bit easier.
...