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Article: Flexographic printing makes a quantum leap: shrink label printed with metallic ink bulks up sales for Bally Total Fitness[TM].(Cover story)
- Article from:
- Packaging Digest
- Article date:
- February 1, 2008
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
Prime Graphics, Inc. (www.primegraphicsinc.com) has made a quantum jump in flexographic printing with the recent launch of the 2.1 oz Quantum NO Shot dietary supplement from Bally Total Fitness[TM] Corp., Chicago ("NO" stands for Nitric Oxide). The shrink-sleeve label for the liquid dietary supplement is flexo-printed with metallic ink, a difficult prospect until Prime Graphics got it right. "Traditionally, metallic ink could be used only in a high-quality gravure printing process. This is because the engraved gravure cylinder lays down more ink creating the high luster needed for metallics," explains Prime Graphic's vp of sales and ...
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