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Article: Gordon Biersch Taps Allison & Partners To Promote Brand's 20-Year Anniversary.
- Article from:
- Business Wire
- Article date:
- February 25, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- For the first time, Gordon Biersch Brewing Company and Gordon Biersch Brewery Restaurant Group have joined marketing resources and hired Allison & Partners as the company's public relations agency of record. Allison & Partners, a leading national independent communications firm headquartered in San Francisco, will promote the brand's 20-year anniversary while raising visibility for the Gordon Biersch brand during a year-long campaign.
"The experience that the Allison & Partners team has shown with lifestyle, food and wine clients such as Michelin Guide and Best Western is very impressive," said Dan Gordon, co-founder of Gordon Biersch Brewery. We ...