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Article: Stores push out HD DVD.
- Article from:
- Video Business
- Article date:
- February 25, 2008
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Susanne Ault
Toshiba, studios offer clearance incentives
Retail reaction to Toshiba's abandonment of the HD DVD format was swift, as those stores that had not already done so last week moved to de-emphasize and in many cases, liquidate, HD DVD products.
Toshiba, Warner Home Video and Universal Studios Home Entertainment all are offering incentives for retailers to discount and sell-off HD DVD products as the stores turn to marketing and merchandising Blu-ray Disc as the sole high-definition home entertainment format.
Stores can return Toshiba HD DVD set-tops and recoup certain costs, retailers said. The manufacturer also was granting ...