Article: LIST/INSERT FILE: Catalogue unveils mature buyers.

Article: LIST/INSERT FILE: Bonprix unveils mature buyers.
Precision Marketing;  March 7, 2008 ;     371 words ... ... mainly recruited via direct mail, off the page ads and online activity. Cost per 1,000 #110 Selections #10 Contact Sebastien Hosti on 01689 831 600 or s.hosti@actimail.com Copyright: Centaur Communications Ltd. and licensors

Article: LETTER: Fuse traditional with the modern.(Letter to the Editor)
Precision Marketing;  February 24, 2006 ;     449 words ... ... creative data companies which are knowledgeable on the technology available, and how it can be used successfully. Sebastien Hosti Commercial development director Avongate Orpington Kent Copyright: Centaur Communications Ltd. and licensors

Article: LETTER: Increasing sales of data contradict Morgan view.(Letter ...
Precision Marketing;  August 11, 2006 ;     538 words ... ... managers who offer these databases and transactional data pools will naturally stand to benefit the most in the future. Sebastien Hosti Commercial development director Avongate Orpington Kent Copyright: Centaur Communications Ltd. and licensors

Article: VERTICAL MARKETS - CHARITIES: Winning on the pools.(exploit the ...
Precision Marketing;  June 9, 2006 ;     700+ words ... ... list swaps, together with response rates of up to 15 per cent, but is limited by the number of participating companies. Sebastien Hosti, commercial development director at list manager Avongate, believes this type of operation is a good idea for charities ...

Article: LIST DEVELOPMENTS: Talk is cheap.(email list market is gradually ...
Precision Marketing;  June 9, 2006 ;     700+ words ... ... records suggest that, for consumers at least, an email address is a disposable commodity that they will soon change? Sebastien Hosti, commercial development director at Avongate, believes that the email data used during the election was suspiciously cheap ...

Article: DATA INTEGRITY: Making a clean break.(Company overview)
Data Strategy;  September 13, 2006 ;     700+ words ... ... commodity that there is no longer any benefit in trying to maintain it as an inhouse resource - is it better to outsource? Sebastien Hosti, commercial development director at Avongate, argues: "It's not necessary to ditch your database and start again when ...

Article: DATA CLEANING: Airing dirty data.
Data Strategy;  June 20, 2006 ;     700+ words ... ... element in the unrealistic expectations they may have of their data, an obsession some brokers are happy to play on. As Sebastien Hosti, commercial development director at Avongate, explains: "The problem within the data industry is that mailers often ...