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Article: Be Proactive In Protecting Your Trademarks And Other Intellectual Property.
- Article from:
- Mondaq Business Briefing
- Article date:
- February 25, 2008
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Copyright informationCOPYRIGHT 2008 Mondaq Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Like any other asset, intangible assets such as trademarks, require maintenance to ensure that they retain their value and serve their intended function. Most businesses invest substantial amounts of time, money and effort to create and adopt a trademark. Through the use of that trademark that business solidifies its rights in that mark and builds up good will associated with that mark. However, many companies drop the ball when it comes to protecting and enforcing their trademarks.
If your business allows a third party to adopt and use the same or even similar trademarks, your trademark's value as a single source identifier is diminished. In essence, your business will ...