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Article: Great American City San Antonio Unveils Rebranding: San Antonio. Deep. In The Heart.

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PR Newswire
Article date:
February 27, 2008
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New Theme Debuts on Valentine's Day with a 200 Couple Wedding Ceremony

SAN ANTONIO, Feb. 27 /PRNewswire/ -- Today, historic and colorful San Antonio unveiled a new positioning for the city -- "San Antonio. Deep. In the Heart." The new identity for San Antonio embraces the spirit and pride of the citizens and culture, and aims to share that passion with a promise to potential visitors who choose San Antonio that the experience will forever remain "deep in their hearts."

Visually, the city will now be identified with the "San Antonio. Deep. In the Heart." positioning line and a new logo which echoes the four key pillars of the brand: 

 
  --  ...

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