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Article: Pillsbury Doughboy Shows Marketing Muscle On 30th Birthday; Poppin' Fresh Continues To Rate High With Consumers, Leads New Sales Resurgence in Refrigerated Baked Goods.
- Article from:
- Business Wire
- Article date:
- November 6, 1995
CopyrightCOPYRIGHT 1995 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MINNEAPOLIS--(BUSINESS WIRE)--Nov. 6, 1995--The Pillsbury Doughboy celebrates his 30th birthday tomorrow, Nov. 7. For thirty years, the Doughboy has served as a symbol of convenience and freshness by "poppin' fresh" out of a tube of refrigerated dough. The Doughboy, with his famous giggle, immediately became an American favorite and over the last five years has rated No. 1 or No. 2 among all food characters as measured by the Cartoon Q favorability rating.
Refrigerated baked goods, the Doughboy's original business, is also going through a new phase of popularity, growing as fast as it did in the late 1960s, when the icon was created.
"The Doughboy ...