Article: Pillsbury Doughboy Shows Marketing Muscle On 30th Birthday; Poppin' Fresh Continues To Rate High With Consumers, Leads New Sales Resurgence in Refrigerated Baked Goods.

MINNEAPOLIS--(BUSINESS WIRE)--Nov. 6, 1995--The Pillsbury Doughboy celebrates his 30th birthday tomorrow, Nov. 7. For thirty years, the Doughboy has served as a symbol of convenience and freshness by "poppin' fresh" out of a tube of refrigerated dough. The Doughboy, with his famous giggle, immediately became an American favorite and over the last five years has rated No. 1 or No. 2 among all food characters as measured by the Cartoon Q favorability rating.

Refrigerated baked goods, the Doughboy's original business, is also going through a new phase of popularity, growing as fast as it did in the late 1960s, when the icon was created.

"The Doughboy ...

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