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Article: Tasting room glassware goes upscale.(Marketing Matters)
- Article from:
- Wines & Vines
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As recently as the late '90s, most winery tasting rooms in the United States offered samples in standard Libbey-style wine glasses. You know the ones: short stem, small bowl, sturdy as a brick--and just about as sexy. However, as wineries discovered the merits of varietal-specific glasses--such as those made by Riedel, Spiegelau and Eisch--they began replacing the old standbys with upscale models.
According to Riedel's West Coast director of winery sales, Sylvie Laly, sales to winery tasting rooms have risen dramatically over the last few years. "The increase, or awareness, started about five years ago and it has continued to grow since," she says. Laly ...