Article: Red Lion Hotels Corporation Launches Revamped Loyalty Program with Commitment to Brand Promise of 'Stay Comfortable'.

Industry-Leading 'Red Lion R&R Club' Designed To Offer What Members Want

SPOKANE, Wash., Feb. 28 /PRNewswire-FirstCall/ -- Red Lion Hotels Corporation has announced that it has completely redesigned and renamed its loyalty program to reflect the Red Lion Stay Comfortable(R) promise. The new "Red Lion R&R Club(R)" offers an effortless, rich and rewarding program that is easy to understand and easy to achieve. It also offers lower point redemption thresholds as well as customized redemption options.

Members earn 10 points for every eligible dollar charged to their room, and for 10,000 points, can earn a free night stay at any Red Lion(R) hotel. In ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!