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Article: Red Lion Hotels Corporation Launches Revamped Loyalty Program with Commitment to Brand Promise of 'Stay Comfortable'.
- Article from:
- PR Newswire
- Article date:
- February 28, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Industry-Leading 'Red Lion R&R Club' Designed To Offer What Members Want
SPOKANE, Wash., Feb. 28 /PRNewswire-FirstCall/ -- Red Lion Hotels Corporation has announced that it has completely redesigned and renamed its loyalty program to reflect the Red Lion Stay Comfortable(R) promise. The new "Red Lion R&R Club(R)" offers an effortless, rich and rewarding program that is easy to understand and easy to achieve. It also offers lower point redemption thresholds as well as customized redemption options.
Members earn 10 points for every eligible dollar charged to their room, and for 10,000 points, can earn a free night stay at any Red Lion(R) hotel. In ...