Article: Outsourcing Strategies Separate Winners From Losers in the Mobile-Handset Market.

M2 PRESSWIRE-28 February 2008-iSuppli: Outsourcing Strategies Separate Winners From Losers in the Mobile-Handset Market

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RDATE:27022008

El Segundo, Calif. -- Ask a consumer which company made his mobile phone, and he's likely to answer with the name written on the product, such as "Nokia" or "Motorola." But the reality is that the handset likely was made by a contract manufacturer whose name the consumer has never heard. Indeed, 30.1 percent of mobile phones produced in 2007 were built by such Original Design Manufacturers (ODMs) or Electronic Manufacturing Services (EMS) providers, according to iSuppli Corp.

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