Article: Herbafrost's frozen Purple and Thai Basil increasingly make European Cuisine scene.(News from Europe)

Move over Sweet Basil. It's time to make room for Purple and Thai varieties to command a bigger presence in the frozen food sector, as they increasingly accentuate the flavor and aromatic qualities of ready meals, soups and sauces. Both herbs are now cultivated in the Antwerpian Campine region of Belgium, and are being packed and marketed by Hulshout-headquartered Herbafrost NV.

Purple basil (opal basil, or Ocimum basilicum purpurea), a member of the mint family and native to India, has a flavor profile described as "heightened in intensity" in comparison with sweet basil. The purple color comes from anthocyanins, which have a lot of beneficial attributes.

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