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Article: At Dime, simplicity is the key to sales. (Dime Savings Bank)(Special Report: Life Insurance)
- Article from:
- American Banker
- Article date:
- November 13, 1995
- Author:
CopyrightCOPYRIGHT 1995 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Walk into a Dime Savings Bank, sit down with any branch platform representative, and you can order new checks, apply for a credit card, or buy term or whole life insurance.
As financial institutions far larger than Dime take their first halting steps into selling life insurance, they can learn much from the $19.9 billion-asset New York City thrift.
Simplicity is the key to Dime's sales program. After completing a one page questionnaire with a platform employee, customers can make their first payment immediately. They are called later at home by the underwriters to answer medical questions.
"Banks have everything you need to sell insurance, including ...