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Article: Four Ways to Boost Business.
- Article from:
- Jewelers Circular Keystone
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Steven Kaiser
Retailers across the country should ask themselves two questions: "How can I increase my transaction amount?" and "How can I drive more traffic into my store?" There are a multitude of answers to these questions, and four ways to influence overall business: extended warranties, customer financing, accessories, and store events.
Extended warranties or buyer protection plans are a great way to generate more revenue while protecting the customer's investment. We all know that manufacturers' warranties do not cover the most common watch repairs and focus mainly on movements. By covering or minimizing maintenance costs, buyer protection plans ...