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Article: Best Practices for Domain Name Protection.
- Article from:
- Min's B to B
- Article date:
- March 3, 2008
CopyrightCOPYRIGHT 2008 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Jennifer Bensko Ha, Director, Digital Content, Time Inc. Content Solutions and Liquid Dialog
As consumers rely on the Internet more and more to access important brand and company information, developing a presence online has in turn become an integral part of an overall brand messaging plan and consumer communications strategy. And as companies turn more and more to custom publishers for tailored online marketing solutions that include custom online content and website development, the issue of domain name availability and registration has also emerged as a concern due to rampant domain name speculation.
Domain name tasting and kiting (and, to ...