Magazine article from our research archive:
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TWC, genius unveil rail.
- Article from:
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Daily Variety
- Article date:
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February 11, 2008
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Copyright informationCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Weinstein Co. and Genius Products have unveiled distrib banner Third Rail Releasing, which will launch with Friday's release of George A. Romero's zombiefest "Diary of the Dead."
The division is an effort to promote lower-budget films that would otherwise get lost in the marketplace--an idea whose time came, passed and may now be ready for a resurgence.
Third Rail plans to release a slate of six to 10 films annually, with the aim of spending less than $5 million per picture. TWC's newly installed chief operating officer, Lee Solomon, will head the label.
"It's an alternative label designed to release true independent films with an edge," Solomon said.
He ...
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