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Article: IPC Media Selects Interwoven Optimost to Optimize Their Web Presence.
- Article from:
- PR Newswire
- Article date:
- March 4, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Leading Consumer Magazine Publisher to Use Interwoven Multivariable Optimization Solution to Increase Subscription Sales
SAN JOSE, Calif. and LONDON, March 4 /PRNewswire-FirstCall/ -- IPC Media, a leading UK consumer magazine publisher whose titles include Marie Claire, Country Life and What's on TV, has selected the Interwoven Multivariable Optimization solution, powered by Interwoven Optimost, to increase visitor conversion rates on its magazine portfolio subscription site, http://www.giftmags.co.uk/.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO)
IPC Media, which sells subscriptions for almost 80 media titles, will use the ...