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Article: Bell Atlantic launches credit card designed to build customer loyalty; Card provides easy "1-2-3" cash back toward Bell Atlantic calls and services; Rewards issued on Visa Card spending and on Bell Atlantic calls/services.
- Article from:
- Business Wire
- Article date:
- October 10, 1995
CopyrightCOPYRIGHT 1995 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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today launched a new credit card that provides cardholders with cash back toward Bell Atlantic phone calls and services.
The new credit card is unique in that it rewards cardholders not only for charges on the card, but also for their spending on Bell Atlantic phone calls and services.
The Bell Atlantic(TM) Visa(R) card will provide Bell Atlantic customers who become cardholders with cash back toward their Bell Atlantic phone bill in the following ways:
o 1% for all purchases made with the Bell Atlantic Visa card;
o 2% on the Bell Atlantic portion of the cardholder's residential
phone bill; and
o 3% for calls made on the Bell ...