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Article: A flock of bonking sheep. (United Kingdom's most popular tourist attraction, Blackpool Pleasure Beach)(Business)(Brief Article)
- Article from:
- The Economist (US)
- Article date:
- October 14, 1995
CopyrightCOPYRIGHT 1995 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE baseball cap reads "I came, I saw, I got pissed." A bit rude, concedes the saleswoman, "but the lads love them." The same goes for Blackpool Pleasure Beach: its cheeky mixture of sex and sequins delivers the kind of money that makes EuroDisney executives green with envy. Over the past two years the turnover of the family-owned firm that runs the Pleasure Beach has grown 40%, and is forecast at Pounds 29m ($46m) this year. The company is cagey about its profits, but admits to pre-tax margins of around 10% of sales. With 7.2m visitors last year--a number boosted by the opening of the world's tallest roller-coaster, the "Pepsi Max Big One"--the Pleasure Beach tops the ...