Article: Two of retailing's very best square off.(My Turn)(Walgreen Co. and CVS Caremark)

The competition between Walgreens and CVS Caremark, one based on their opposing views and definitions of chain drug retailing, is easily the most compelling industry story 2008 has to offer. Indeed, rarely in the annals of mass market retailing have two retailers at once so similar and so different focused so intently on each other.

First, let's examine the similarities. Seldom have two retailers dominated a mass retailing segment--the Wal-Mart/Kmart competition of a generation ago comes to mind--as do Walgreens and CVS today. In America's 100 largest drug store markets, either Walgreens or CVS is a significant factor (No. 1 or 2) in 90 of them. They rank first and second ...

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