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Article: The business of making movies: the U.S. motion picture industry generates close to $100 billion in revenues, is one of the country's largest exporters, and exerts enormous cultural influence worldwide. But today it also faces enormous pressures.(Cover Story)
- Article from:
- Strategic Finance
- Article date:
- February 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Institute of Management Accountants. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Going to the movies has always been one of society's most pleasurable pastimes. Over the past few years, though, enormous changes have occurred in the movie-making business: escalating production and marketing costs, the significant impact of increased piracy, the uncertainty in film financing, the proliferation of digital technology, and the increase in available entertainment options for consumers. These and other factors have implications for the motion picture business, the types of movies it will produce, and how and where people will view them.
Based on research sponsored by the Foundation for Applied Research (FAR) of the Institute of Management ...