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Article: Gulf Oil: spanning the Gulf.(BRAND UPDATE)(Company overview)
- Article from:
- National Petroleum News
- Article date:
- February 1, 2008
- Author:
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GULF OIL REMAINS ONE OF THE INDUSTRY'S HISTORIC brands, and it is currently a brand that is undergoing an invigorating repositioning.
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Gulf can trace its roots back to 1901 and claims (with some debate) the first drive-in service station as one of many notable accomplishments in the early years of gasoline retailing. However, its prominence as a leading integrated oil company had begun to slip by the early 1980s, and the corporate raiding phenomenon of the era saw the company essentially broken up with many of its domestic operations assumed by Chevron in a 1984 merger. Gulf Oil Limited Partnership, based in Chelsea, Mass., now ...