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Article: Adidas rounding up star women.(Adidas America advertising and women athletes)
- Article from:
- WWD
- Article date:
- November 16, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - Adidas America is pitching female athletes in its first ad campaign aimed at women.
As part of its plan to become the third-most-profitable activewear maker in the U.S. within two years, Adidas plans to feature some of its elite female athletes in a print and outdoor ad campaign that will break in January in 12 major cities. So far, tennis champ Steffi Graf and Olympic fencer Sharon Monplaisir have been selected to be in the new campaign. The other women athletes who will appear in the campaign have yet to be determined.
Nike and Reebok are numbers one and two respectively, in the athletic wear field in the U.S.. Adidas ranks between fifth and ...