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Article: Two Decades in the Making: Greater Fort Lauderdale's 'Spring Break-Over'.
- Article from:
- PR Newswire
- Article date:
- March 6, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Hotels, New Attractions and New Activities Signal a New Spring Break Era for an Altogether New Audience
GREATER FORT LAUDERDALE, Fla., March 6 /PRNewswire/ -- Some things never change, or do they? It's 2008, and Spring Break is once again going strong, but in Greater Fort Lauderdale it isn't fueled by rowdy college kids. Not by a long shot.
In the late 1980s, Greater Fort Lauderdale said goodbye to its college Spring Break image and hello to beach chic, steadily gaining momentum as a casually sophisticated, "beach-plus" destination with year-round, something-for-everyone appeal. After a continuing influx of upscale hotels and an ever-increasing ...