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Article: media draws focus at 4A's Event; New Technology Making Its Mark.(Special Report: The 4A's Media Conference)
- Article from:
- TelevisionWeek
- Article date:
- March 3, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Chuck Ross
The media marketplace, circa March 1994: Times Mirror Magazines, publisher of Outdoor Life and Field & Stream, is seeking partners among the country's top five cable operators to start a new outlet called the Outdoor Channel.
The media executives at Jordan, McGrath, Case & Taylor are closing in on an unwired network buy on between 80 and 100 TV stations for "Late Night With David Letterman.''
And in a moment perhaps never before seen on TV, a man downs a glass of water scooped out of a toilet just cleaned by Joan Rivers on her new syndicated show "Can We Shop.'' The product being hawked is a toilet-bowl cleaner.
It ...