Article: Pro basketball star Ewing files suit on licensing deal.(Pat Ewing)(Brief Article)

NEW YOM( (FNS) - Basketball star Patrick Ewing is looking to slam dunk four of his former business partners he clams cost him $28 million by selling Ewing brand footwear and accessories to the mass market.

Ewing charged Next Sports Inc. and four of its officers with violating the licensing deal by selling outside the U.S. and to "discounters, flea markets and other low-end outlets."

The New York Knick center bucked the popular trend of star athletes signing an endorsement deal with an established footwear company by creating, shortly after he was drafted in 1984, his own sneaker label. In the suit, ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!