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Article: METROPOLITAN DAILY NEWSPAPER MARKETING FOCUS OF AMERICAN MARKETING ASSOCIATION CHAPTER MEETING
- Article from:
- PR Newswire
- Article date:
- October 17, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, Oct. 17 /PRNewswire/ -- The Southern California Chapter of the American Marketing Association will present "Metropolitan Daily Newspaper Marketing: What the LA Times Knows About Your Customers and How it Can Help You Reach Them" at its monthly chapter dinner meeting on October 25 at The Times Mirror Building in Downtown Los Angeles.
Managing executives from the LA Times market research and advertising departments will discuss customer/consumer research and services available to help marketers reach their target audiences. The speakers will discuss how new on-line services will affect news coverage and advertising and how management strives to balance ...