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Article: Infinity mounts record launch.(car audio equipment)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- November 13, 1995
- Author:
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Copyright informationCOPYRIGHT 1995 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHATSWORTH, Cal.--Infinity's car audio division unveiled the largest product launch in its history as part of a move to reposition itself.
At last month's IASCA sound-off competition, Infinity showed 50 new and upgraded products, including its Beta Series, which the company is using to catapult itself into the very high end of the auto sound business. New Reference and Kappa series items were also on hand.
"Repositioning is the name of the game for us this year. We've always played in the premium end of the business, but we never played in the high end. Now we've decided that we need to be in there in a significant way," said Mike Giffen, director of car audio. With this ...
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Article: 800.com Launches New Car Audio Store on Site.
PR Newswire;
April 16, 2001 ;
439 words
...Online Retailer Offers Easy, Full-Service Car Audio Shopping With Leading Brands, Extensive...today announced the launch of a new car audio store on its award-winning Web site. 800.com's car audio store will further enhance the company...
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