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Article: BT Vision to become transactional.(Brief article)
- Article from:
- New Media Age
- Article date:
- March 6, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BT Vision plans to launch a retail service through its IPTV platform by the end of the year.
The service, in development, is part of a strategy by BT Vision to exploit the platform's interactive opportunities and enable customers to access services via TV.
Dan Marks, CEO of BT Vision, said it aimed to take audience interaction beyond voting and gaming to bring about "significant changes in what people can do from their front rooms in terms of transactions."
BT Vision has targetted 2.3m subscribers by 2012.
The service will let BT Vision subscribers purchase a variety of products through their TV, and provide advertisers with ...