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Article: The wine box as handbag.(drinks)(Gallo Family Vineyards)(Brief article)
- Article from:
- Grocer
- Article date:
- February 16, 2008
CopyrightCOPYRIGHT 2008 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
Aimed firmly at the female market, Gallo Family Vineyards is putting its bestselling rose wine into a box shaped like a handbag.
The box is "perfect for girlie gatherings, parties and family lunches" said the company. "It fits snugly in a fridge and has a convenient tap, which makes pouring really easy," said a spokesman.
Available in Tesco from ...