Article: The wine box as handbag.(drinks)(Gallo Family Vineyards)(Brief article)

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Aimed firmly at the female market, Gallo Family Vineyards is putting its bestselling rose wine into a box shaped like a handbag.

The box is "perfect for girlie gatherings, parties and family lunches" said the company. "It fits snugly in a fridge and has a convenient tap, which makes pouring really easy," said a spokesman.

Available in Tesco from ...

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