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Article: Unilever invest in Marmite with their mate Westfalia Separator.
- Article from:
- Food Trade Review
- Article date:
- January 1, 2008
CopyrightCOPYRIGHT 2008 Food Trade Press Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
YOU EITHER LOVE IT OR hate it, according to the legendary advertising campaign that has raised the Marmite brand to iconic status in the UK. Fortunately for Marmite brand owner, Unilever UK, it seems that everyone loves it, so much so that sales of the 105 year old brand confine to grow--even before jars of St Patrick's Day, special edition Guinness Marmite, were flagged on Ebay as collectors items when supermarket shelves were laid waste by Marmite fans.
However as custodians of such a powerful brand Unilever UK were faced with a dilemma when they wanted to upgrade their production facility--how to upgrade their plant without ...