Article: EQUINOX STRIVES FOR FASHION FITNESS; HEALTH CLUB CHAIN BECOMES "DESTINATION" FOR UPSCALE APPAREL AND ACCESSORIES.

Byline: Brenda Lloyd

NEW YORK - When it comes to fashion, Equinox Fitness Clubs is in a class all by itself.

The upscale group of 40 gyms from New York, where Equinox is headquartered, to Los Angeles has boutiques for apparel and accessories that would rival any high-end shop.

The Equinox Shop focuses on exclusive brands, as well as better brands, for its affluent gym members as well as passersby. Apparel for men ranges from technical to casual fashion. It includes an exclusive collection for men and women from Splendid Mills; Sugoi for Equinox, another exclusive that went into stores Jan. 1; James Perse; Ben Sherman; John Varvatos; Triple Five ...

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