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Article: MAUS TO BRING GANT TO GLOBAL STAGE.
- Article from:
- WWD
- Article date:
- February 13, 2008
CopyrightCOPYRIGHT 2008 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Robert Murphy
PARIS - With the acquisition of Gant complete, Maus Frres chief executive Guy Latourette is mapping out a strategy to grow the Swedish sportswear company into a global player.
In an interview, Latourette said Maus plans to propel Gant, mostly anchored in Europe, into the international spotlight by bulking up business in Japan, France and eventually the United States, with priority given to the former two countries.
"I like Gant a lot," said Latourette, who also runs French sportswear brand Lacoste for Maus, Switzerland's largest privately held retail group. "It reaches a segment of the market that is close to Lacoste - ...
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