Article: H&M LANDS ON REGENT STREET.(H&M Hennes and Mauritz AB)(Brief article)

Byline: Lucie Greene

LONDON - Hennes & Mauritz will open on Regent Street today, the first of five major U.K. flagship launches planned for this year.

The Regent Street mecca spans three floors, 32,400 square feet, and sells all the H&M collections, including the brand's rapidly expanding footwear lines.

"It's a great marketplace for our customers. It's one of London's most historic shopping destinations with ongoing exciting developments," Magnus Olsson, H&M's U.K. and Ireland country manager, told WWD this week, adding that H&M would keep its store open in Oxford Circus, less than 400 yards away.

"With the size and the location, we ...

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