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Article: Naked cowboy faces rivalry of an M&M.(bogof)(Brief article)
- Article from:
- Grocer
- Article date:
- February 23, 2008
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Copyright informationCOPYRIGHT 2008 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mars, maker of MUM's, is being given a dressing down by a naked 'cowboy'. Robert Burck has filed a $6m lawsuit against the company and its advertising agency in Manhattan for breaching his image rights
Burck, 37, has been entertaining tourists in New York's Times Square for more than a decade by walking the streets and playing a white guitar wearing nothing more than a cowboy hat, white boots and white briefs.
Burck has sued Mars because towering over the streets where he roams are two large animated billboards showing ...
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